VP, Analytics Enablement

Company: RAPP
Location: Detroit
Posted on: October 29, 2024

Job Description:

RAPP Detroit is looking for a VP, Analytics Enablement to join our award-winning Marketing Sciences team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
YOUR ROLE:
The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing technical solutions to fulfill tracking and analytics implementation goals. This person will balance team leadership and managerial responsibilities with subject matter expertise in tracking architecture, tag management, conventions and taxonomies, and martech platforms including analytics and digital media.
YOUR RESPONSIBILITIES:

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• Leads the Analytics Enablement team in the creation of tracking architecture, implementation of tagging, and validation of measurement techniques across RAPP client and agency initiatives.
  
• Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approach.
  
• Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives.
  
• Conducts personnel management to foster team growth and talent retention.
  
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications.
  
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy.
  
• Authors and maintains campaign naming and URL tagging conventions and taxonomies.
  
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources.
  
• Advises on digital media tracking based on experience with various platforms.
  
• Coordinates tag management implementation and validation through platforms.
  
• Evangelizes the Analytics Enablement discipline and objectives to clients and peers.
  
  REQUIRED SKILLS:
  
  • 
    
  • 10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms.
    
  • Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities.
    
  • Experience authoring scope documents, including statements of work and milestone roadmaps.
    
  • Experience implementing and configuring systems including web and app analytics.
    
  • Experience utilizing tag management systems, including Google Tag Manager.
    
  • Experience administering Google Analytics Universal and Google Analytics 4.
    
  • Experience with enterprise taxonomy management tools.
    
  • Experience authoring SQL to query, load, transform, and retrieve data.
    
  • Experience with scripting and other languages including Python and JavaScript a plus.
    
  • Experience with ETL-as-a-service platforms a plus.
    
  • Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity.
    
  • Presentation & Public Speaking: Ability to produce client-ready documents and presentation decks.
    
  • Leadership & Personal Traits: Strong management skills and a proven track record of talent development.
    
    Our Hybrid Work Model:
    RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees.
    RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, and paid parental leave. A reasonable estimate of the salary for this role is $150,000 - $175,000.
    "As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
    NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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Keywords: RAPP, Dearborn , VP, Analytics Enablement, Executive , Detroit, Michigan