Regional Area Manager, Brand Marketing
Company: Cedar Point
Location: Sandusky
Posted on: November 19, 2024
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Job Description:
Overview:The Area Manager, Brand Marketing will assist in
executing marketing strategies for multiple amusement parks, water
parks, and overnight properties in the Region. Reporting to the
Regional Brand Marketing Manager, this role will focus on
supporting local and centralized marketing efforts in collaboration
with corporate teams, external agencies, and business partners. The
Area Manager will contribute to enhancing park experiences and
attracting guests by applying market knowledge, guest insights, and
an understanding of regional dynamics. -Salary Details: $76,500.00
annually up to $127,500.00 annually based on relevant experience.
-Region: -Midwest -Park AssignmentThis position is responsible for
the following parks:Canada's WonderlandSix Flags Darien LakeSix
Flags Darien Lake Hotel and Campground -**Must be able to
commute/office to/at a Midwest region park** -
Responsibilities:--- Assist in executing regional marketing
strategies aligned with Region objectives, leveraging guest
insights and market dynamics for park success.--- Develop marketing
briefs and strategic roadmaps to effectively inform key
stakeholders about consumer events, pricing promotions, capital
programs, and other critical initiatives.--- Coordinate marketing
initiatives and advertising efforts with corporate teams and
external agencies to ensure consistent and impactful creative
across media channels.--- Support the analysis of guest behaviors
to help tailor campaigns that enhance park experiences and drive
engagement.--- Contribute to the implementation of marketing
initiatives across parks and resorts, ensuring timely and effective
execution.--- Assist in maintaining brand consistency across all
communications and marketing efforts to strengthen park positioning
and value.--- Provide support in managing regional marketing
budgets, ensuring efficient resource allocation.--- Monitor and
report on campaign performance, using data-driven insights to help
optimize strategies and drive conversions.--- Cultivate
relationships with external partners, including agencies and
regional organizations, to expand marketing reach and audience
engagement.--- Assist in providing insights into regional dynamics,
including competition, pricing, and advertising trends, to inform
marketing decisions.--- Collaborate with key stakeholders to ensure
alignment with Region and Corporate goals.--- Support in managing
multiple projects simultaneously in a fast-paced environment.
Qualifications:--- Bachelor's degree in marketing, communications,
or a related field.--- 3-5 years of experience in marketing,
preferably with multi-location or regional management.---
Experience in outdoor entertainment, hospitality, or tourism is a
plus.--- Strong understanding of market dynamics and guest
insights.--- Excellent communication and interpersonal skills, with
the ability to collaborate effectively.--- Experience working with
external agencies and managing partnerships.--- Ability to manage
multiple tasks and projects efficiently.--- Proficiency in using
data to inform marketing decisions.--- Willingness to travel to
park locations as needed.#LI-CM1
Keywords: Cedar Point, Dearborn , Regional Area Manager, Brand Marketing, Executive , Sandusky, Michigan
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